Minsk “Stalitsa” continues to create trends in the world of sports marketing, and for the upcoming season it has prepared something very impressive for its fans: a unique uniform, in the process of creating which anyone can participate!
Three-time champion of Belarus futsal club Stalitsa announced start of the campaign ‘Be in Shape!’. Design of the new football uniform will be unique – jersey was divided into 356 parts, and each fan or company may offer to put his/her own element.
Fans may suggest a logo, a name, a slogan, a photo, words for the lovely one, a social network profile, and a phone number. The project web site states that they will even place marriage proposal or other original ideas.
“We are realizing an important and interesting task – to unite fans and business representatives, professional athletes and students of our football academy around the club. We want to let everybody tell his/her story, show himself/herself or his/her project, and become a part of futsal club Stalitsa forever”, – comments Andrey Medvedev, the general manager of the club.
The project is unique and has no equivalent in the world. Between seasons in summer sports clubs usually change their uniform and surprise their fans and sports audience. In its case, Stalitsa followed the way to unite several trends at once starting from social capital creation around the club, as well as sports community to crowdfunding when everyone may become a futsal investor.